Recession-Proof Startups

Brent Underwood had a business idea: buy an abandoned town and turn it into a tourist destination.
It didn’t work. Mostly because he tried running it remotely.
Then he moved in. He started looking around, diving into old mines, and finding old treasures.
He shot video of what he saw and of his renovations. That got hugely popular on social media, helped him raise money and allowed him to fund his project. It’s all in his book, Ghost Town Living, and in this interview.
 

Brent Underwood is the founder of Cerro Gordo, an ambitious project aimed at reviving a historic ghost town into a tourist attraction and real estate opportunity. Outside of his entrepreneurial endeavors, Brent has a passion for history, hospitality, and the unique storytelling of the American West, all of which play a central role in his current venture.

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